How To Perform A Technical Seo Audit?

How to Perform a Technical SEO Audit

Performing a technical SEO audit is crucial to ensure your website is optimized for search engines and provides a good user experience. Here's a guidance on how to use it:

Step 1: Choose Your SEO Tools

Select reliable SEO tools like Screaming Frog, google Analytics or DeepCrawl to audit your website. These tools can help you uncover orphan pages (Pages not internally), 500 errors (server issues) or 404 error (Page not found) etc.

Step 2: Crawl Your Website

Use your chosen tool to start a website crawl, this process might take few hours, or depends on the size of your website. Choose a SEO tool, which quick start you to set up your spider configuration and begin the crawl.

Step 3: Analyze Your Crawl Report

After the crawl, analyze your report to recognize technical SEO issues. Focus on key reports like:

• Fix broken links, redirect errors, and server errors.

• Ensure all URLs are included in your sitemap and fix any sitemap errors.

• Fix missing and multiple or duplicate canonical tags.

• Ensure your website uses HTTPS and fix any HTTP URLs or mixed content issues.

Step 4: Investigate Google Search Console Report

Check google search console for valuable analytics data and insights into how google sees your website. focus on reports like:

• Core Web Vitals

• Mobile Usability

• Sitemaps

Step 5: Check Google Analytics Setups

Verify your google analytic setup and make sure you enabled bot filtering. check your real time report.

Step 6: Organize and Prioritize Fixes

Create a list of technical SEO fixes and prioritize them according to their importance and impacts, Focus on:

• Tracking issues

• Crawling issues

• Indexing Issues

• Security Issues

Step 7: Schedule Your Next Audit

At least perform technical SEO audits, once or twice a year to maintain your website's health and catch new issues.

By following these steps and using the right tools or upper mentioned tools, you can identify and fix technical SEO issues, and can improve your website's user experience.